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Official Ryder Cup licensee deal announced

Bobby Jones takes its name from the greatest amateur golfer of all time Robert Tyre Jones, the only man to complete the Grand Slam by winning the 1930 US and British Opens and the US and British amateurs.

The Ryder Cup was first played as an exhibition game in 1926 and has evolved into one of the most watched and fiercely contested tournaments in world sport

Lloyd Booker, Managing Director of Bobby Jones Europe, said: "Innovation, excellence in performance and skill are the qualities required to succeed in the Ryder Cup and they are also the virtues upon which Bobby Jones Europe is built. An association with the greatest golf team event in the world is a perfect match for the heritage and integrity of our brand"

Bobby Jones is one of ten companies from across the golf industry that has signed up to become Ryder Cup Official Licensees.

Richard Hills, European Ryder Cup Director, said: "We are delighted to welcome these ten companies – some of whom we have long established relationships with, some of which are new acquaintances – as Ryder Cup Official Licensees.

"Together with their commitment to grow distribution and help us to market our brand, the high quality of the products they supply mirrors perfectly the excellence with which we pride ourselves in relation to all aspects of The Ryder Cup and we look forward to working with these companies in the months leading up to the contest itself."